THE ROLE OF CUSTOMER LIFETIME VALUE CLV IN PERFORMANCE MARKETING

Key Benefits of Using Performance Marketing SoftwarePerformance marketing expands brand reach and helps maximize the ROI of advertising budgets. Its measurable results provide valuable insights into ad campaigns, allowing businesses to make data-driven decisions.

How Machine Learning Enhances Ad TargetingA marketing campaign's performance relies on where the advertisements are put. Managing brand safety and security and placement, in addition to making sure that the ad isn't displayed alongside unfavorable or non-factual material, are essential for the success of any retargeting approach.